I was hired by SBW Holdings to create a comprehensive branding guideline manual to ensure a cohesive and consistent brand identity across all their business units. This undertaking involved an in-depth analysis of the company’s existing branding elements, including logos, color schemes, typography, and visual assets.
Through extensive research and collaboration with key stakeholders, I formulated a detailed set of guidelines that defined the company’s brand personality, voice, and core messaging. The manual provided clear instructions on logo usage, color variations, typography, and image styles, empowering employees and external partners to maintain a unified brand image. By establishing this branding guideline manual, SBW Holdings was equipped with a powerful tool to strengthen their brand presence, establish trust with their audience, and drive brand recognition across all their communication channels.